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O Problema que a Janela de Transferências Vai Expor, outra Vez Com o final dos Campeonatos, o jogo é outro: Janela de Transferências abriu. E em Portugal, como em toda a Europa, começa o ritual previsível. Clubes a tentar vender Jogadores. Muitos deles, que ninguém quer comprar. Jogadores com salários que o Clube percebe agora não consegue suportar. Ou nāo quer, porque nāo reconhece valor ao atleta. Portanto, Contratos que pareciam bons há dois anos e hoje parecem armadilhas. Tudo… Read
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No texto anterior, analisámos onde Portugal está no Mapa do Futebol Europeu. Hoje, entramos na realidade nacional. Porque há um problema ainda maior, e mais urgente, dentro de casa. A suposta falta de Competitividade das equipas Portuguesas na Europa, tem razōes para existir. Mais uma vez, razōes Sistémicas. De Modelo. Ou falta dele. O que dirá um Clube de meio da tabela em Portugal para os nossos grandes ? Vamos descobrir hoje, mas atençāo: ninguém está isento de culpas! O… Read
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O Football Benchmark acabou de publicar o seu Relatório Anual de Valorização de Clubes Europeus. Nele, contém: E Portugal? 2 Clubes nessa lista. Apenas 2. O que pretendo com este texto é, primeiramente, desmistificar muitos títulos charmosos, mas que sāo (muitas vezes) menos entendíveis por quem os lê, pelo adepto que adora Futebol e os seus Clubes. Porque, no final, sāo esses que fazem a máquina seguir o seu trabalho. Depois, contribuir para a discussāo e reflectir em como é… Read
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There’s a version of this article where I tell you that Dubai changed everything. That I arrived in the UAE, saw Football through fresh eyes, and unlocked some profound insight about how the Game is really run. That’s not quite the truth. The truth is more uncomfortable. My Journey: It Started in Portugal Before Dubai, I had my history.Years and years of Playing, from Portugal National Youth Teams, FC Porto to 3rd Division in Portugal. Then, years and years of… Read
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Every time a Club sacks a Sporting Director, the narrative follows a familiar script. “Wrong profile. Wrong moment. Wrong results.” And the Cycle begins again. New Sporting Director. New ideas. New promises to the board. Six months later? Same problems. Different name on the door. Here is what nobody says out loud. The Sporting Director may not be the problem, just like the Coach might not be the real issue. The problem was there long before he arrived. And it… Read
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Toda a gente fala em Fontes de Rendimento.Uma delas, apesar de muitas vezes fora do contexto das SAD’s que controlam as equipas Séniores, sāo as próprias Equipas Jovens do Clube – as Academias. A pergunta é: como fazer da Academia uma Fonte de Rendimento estável e sustentável ? Poucos falam no que isso realmente significa. Não é contratar Treinadores. Não é alugar Campos. Não é abrir inscrições, fazer horários e esperar que as famílias apareçam. Construir uma Academia é construir… Read
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The Sportico 2026 ranking of the world’s 50 most valuable Football Clubs was published this week. For Portuguese Football, the numbers are a wake-up call. And only because they are right. A Club with (estimated) over 14 million supporters Globally. A record of Producing World-class Players that reads like a who’s who of Modern Football. A Stadium that sells out consistently. A Brand that travels. This is SL Benfica. However, in the Sportico 2026 Ranking of the World’s 50 most… Read
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Chelsea is just another example. The Club spent £490M. Lost £262M. Had 6 managers in 4 years, and going to the 7th now. Sold their Women’s team to themselves. The numbers are fascinating. But they’re not the real story. Every Football Club has a Strategy. A Philosophy. Perhaps, a Recruitment plan, or a Game Model. However, a great majority of them fail anyway, not necessarily because the Strategy was wrong. Or not because the players were bad. Because the three… Read
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Most people in Football use these words interchangeably. They are not the same thing. One can relate this to being Amateur or Professional, Associativism Movement VS Professionalism. And this confusion may be costing Clubs everything. Every Club wants to be a Professional Institution, something that lasts longer than the current staff, something that means more than the logo. We talk about Legacy. History. Identity. Everyone put these words in Mission statements, on Stadium walls, in Recruitment pitches. But the only… Read
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Football is the most watched sport on the planet. Billions of fans. Unmatched Emotional connection. Global reach that no other Industry can replicate. Perhaps due to low goals scored, increasing the excitement levels when there’s a goal, or chances of surprises to occur (even if occasionally). Or, simply because it’s a Game that one can replicate virtually everywhere. A Game from the streets. And yet, Most Football Clubs operate like a corner shop. One or two revenue lines, no growth,… Read
