Football Business

Toda a gente fala em Fontes de Rendimento.Uma delas, apesar de muitas vezes fora do contexto das SAD’s que controlam as equipas Séniores, sāo as próprias Equipas Jovens do Clube – as Academias. A pergunta é: como fazer da Academia uma Fonte de Rendimento estável e sustentável ? Poucos falam no que isso realmente significa. Não é contratar Treinadores. Não é alugar Campos. Não é abrir inscrições, fazer horários e esperar que as famílias apareçam. Construir uma Academia é construir… Read

maio 8

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Academy Management, Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Player Development, Tactical Periodization, Tactics & Strategy, The Big Picture

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9–13 minutos
The Sportico 2026 ranking of the world’s 50 most valuable Football Clubs was published this week. For Portuguese Football, the numbers are a wake-up call. And only because they are right. A Club with (estimated) over 14 million supporters Globally. A record of Producing World-class Players that reads like a who’s who of Modern Football. A Stadium that sells out consistently. A Brand that travels. This is SL Benfica. However, in the Sportico 2026 Ranking of the World’s 50 most… Read

abr 29

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Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Tactics & Strategy, The Big Picture

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6–8 minutos
Chelsea is just another example. The Club spent £490M. Lost £262M. Had 6 managers in 4 years, and going to the 7th now. Sold their Women’s team to themselves. The numbers are fascinating. But they’re not the real story. Every Football Club has a Strategy. A Philosophy. Perhaps, a Recruitment plan, or a Game Model. However, a great majority of them fail anyway, not necessarily because the Strategy was wrong. Or not because the players were bad. Because the three… Read

abr 23

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Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Multiple Club Ownership, Tactics & Strategy, The Big Picture

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6–9 minutos
Most people in Football use these words interchangeably. They are not the same thing. One can relate this to being Amateur or Professional, Associativism Movement VS Professionalism. And this confusion may be costing Clubs everything. Every Club wants to be a Professional Institution, something that lasts longer than the current staff, something that means more than the logo. We talk about Legacy. History. Identity. Everyone put these words in Mission statements, on Stadium walls, in Recruitment pitches. But the only… Read

abr 21

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Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Multiple Club Ownership, The Big Picture

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3–5 minutos
Football is the most watched sport on the planet. Billions of fans. Unmatched Emotional connection. Global reach that no other Industry can replicate. Perhaps due to low goals scored, increasing the excitement levels when there’s a goal, or chances of surprises to occur (even if occasionally). Or, simply because it’s a Game that one can replicate virtually everywhere. A Game from the streets. And yet, Most Football Clubs operate like a corner shop. One or two revenue lines, no growth,… Read

abr 13

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Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Player Development, Tactical Periodization, Tactics & Strategy, The Big Picture

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4–6 minutos
Over the last weeks in the Middle East, many Sports Organizations have been put into pause-mode. It’s a time of reflection, self-awareness, but also a time to rethink Structure – and how does the lack of it may create bigger challenges. The premisse we all need to have is clear: a Crisis does not create problems, it reveals them. And that is, perhaps, the most uncomfortable truth in Football — and in any Organization. Over the last weeks in the… Read

abr 7

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Academy Management, Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Player Development, The Big Picture

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4–6 minutos
Winning, in Football, it is the ultimate validation. It brings confidence, creates momentum. It justifies Decisions, and also silences doubt. And, very often… It hides Problems. There is a dangerous assumption in Football: if a team is winning, the Structure must be working. But this is not always true. In fact, in many cases, the opposite is happening. Because Winning can be built on elements that are, by nature, unstable: Momentum.Individual brilliance.Emotional peaks.Favorable cycles. All of them real.All of them… Read

mar 30

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Academy Management, Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Player Development, Tactics & Strategy, The Big Picture, UAE Youth Teams, Women Football, Youth Football

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3–5 minutos
High-Performance. In Football, it is often associated with: Winning.Intensity.Talent.Momentum. But Performance at the highest level is built on Structure. And Structure is not accidental. It is Designed, just as a Game Model is designed by Coaches to the team in front of them. From Vision & Objectives to the Staff, from Departments to the Players, from Methodologies to the Coaches. Over time, working across different environments and countries – as a Player, Coach and now within the Management side –… Read

mar 24

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Academy Management, Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Player Development, Tactical Periodization, Tactics & Strategy, The Big Picture, Youth Football

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3–4 minutos
O Mercado de Treinadores em Portugal Olhando para a Época 2025/26, os dados mostram algo curioso – apenas 6 Clubes (33%) alteraram o Treinador durante a Época. Entre eles: Por outro lado, 12 Clubes (66%) mantiveram o Treinador desde o início da Época. À primeira vista, um sinal positivo. Talvez. Mas quando analisamos mais profundamente o histórico individual dos Treinadores atualmente em funções na Liga Portugal, surge outro dado interessante: Tiago Margarido é o único Treinador com mais de 2… Read

mar 10

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Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Liga Portugal, Multiple Club Ownership, Player Development, Tactical Periodization, Tactics & Strategy, The Big Picture, Women Football

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3–4 minutos
There’s a few things on this, that I will try to explore here – one is the myth of Sporting Directors being a more “stable” position, when compared to the Head Coaches. I’ve recently shared a study made to the Big-5 (at The Premier League, average SD tenure is less than 2 Season, for example…) and also expanded my studies to the Portuguese scene, where the average tenure is less than 3 Seasons. Therefore, yes, objectively, a Sporting Director, or… Read

mar 9

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Academy Management, Behind the Stages, Club Management, Football Administration and Management, Football Business, Football Financial Planning, Football Investment, Multiple Club Ownership, Player Development, Tactics & Strategy, The Big Picture, Women Football, Youth Football

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3–5 minutos

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