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Football is not a Business like others. Unlike any other businesses where you create (almost certainly) a natural gain over time, with the markets evaluation and studies, Football merges an element of beauty and uncertainty: it’s runned by humans! To finalize this amazing mix, specially for those outside the industry, it potentially requires a considerable Read
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Disclaimer: this time, I’m doing something different and writing this part at half-time. To be clear, I make an internal expectation of what I visualize for the match to be when I see the line-up. As, probably, everyone else. When I see this match’s line-up a few thoughts come to mind. On one side, again, Read
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Another loss, this time meaning that the race for a title is gone. One journey without success. First of some that will happen this Season, for sure. However, something tells me that yesterday’s line up, Match Strategy and result was somehow planned. I don’t mean that it was made to lose, don’t get me wrong. Read
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The landscape of football coaching is rapidly evolving, driven by technological advancements that are reshaping how we train athletes. Ronaldo (R9) said recently that he believes now that the reasons behind his various injuries may be due to the lack of training knowledge and methodologies applied when he was a player. I believe he was Read
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As in everything, there are many examples in the business world, from different areas, when you compare it with the Football Business world. In Football, there’s less to none reference or benchmark. Not only on this theme, but in the business perspective in general. Today, let’s talk about retention, on how to be sustainable with Read
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Before going into the match analysis, there’s a few things that I would like to address today. First, Ruben is setting the rules.Although he mentioned that there’s no disciplinary reasons for Rashford and Garnacho not being on the list for yesterday’s match, there may be reasons to believe that this is somehow a way of Read
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Tomorrow, we have the first Man City vs Man United under Ruben Amorim. Or should we say, the first Guardiola vs Ruben at the Premier League? Regardless, I’m very excited to see these teams playing! Without a doubt, these are 2 of the most influential Coaches of my Coaching Philosophy in recent years, the ones Read
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Tough win!Different post today, as will share a few thoughts about last night’s Game a little later. But, first, let me introduce some data of Man United at Half time: Possession 71% xG (Expected goals) – 0,20 Rashford < 80% accurate passes and xA (Expected Assists) of 0,02 Zirkzee with 59% accurate passes and xG Read
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Nāo é só um problema, claro! Sāo alguns e têm de ser separados. Por um lado, temos o lado dos jogadores, muitos deles bastante cobiçados. Temos de nos colocar, também, no lugar dos atletas. Os jogadores encontraram em Ruben Amorim mais do que alguém capaz de potenciar o seu talento, mas um verdadeiro comandante de Read
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Women’s football is experiencing an unprecedented surge in popularity worldwide, but the question of how to develop it remains as important as it is complex. The answer is not straightforward—it’s like solving a giant puzzle with many interdependent pieces. I assume, for me, it’s like walking in a minefield, full of doubts and almost none Read
